Hello, my name is Thomas Høirup – I am a creative lead and creative director working out of Copenhagen 🧜🏻♀️ I create delightful, creative, conceptual and purposeful solutions 🦄 I have worked extensively with branding, digital and graphic design, art direction, storytelling, illustration, motion graphics & film for international and national clients for more than 25 years 🌸 🐝
More is more!
Less has never been more, MORE is more👩🏻🎤
How can less be more?– Once said by Yngwie Malmsteen – the legendary neo-classical shredder 🎸 And as much as I love keeping it simple and all for purpose-driven designs, we need to challenge ourselves to create change – and take a deep dive into the lurky, uncomfortable depths 🌊 Because that’s where creative treasure is waiting 👑
Here’s how I spark change in 4 steps 👇🏼
Be Clever
Trust mind, gut & heart 🧠❤️
Solutions are based on research, user testing and facts – but our gut feeling and intuition plays an equally important part. Because as designers, we spend a lifetime exercising our minds to gauge and sense what is exactly right 👌🏼
Be Caring
Aspire to a (climate) hero 🦸🏻♂️
Care about what you do and the impact your actions have on people and the planet. Stick up for the right ideas and the right people – aspire for solutions that adds value. Don’t mess with the planet and be nice 👌🏼
Be Colourful
Make it sparkle 🔮
Your work should be sparkling and enlighten the world around you. Small things can sparkle, too. Add sparkle through attention, passion and craft. Insist on having fun and make it matter. Start right away – the perfect opportunity is the job right in front of you.
Be Courageous
Dare to cross the line 💥
Challenge more. Fail more. Succeed more. Be brave and challenge the status quo. Work in a team so you can celebrate when you succeed and arms can catch you if you fall. 👌🏼
👑 Clients
The awesome client list 💼 🦄
Adnoc
Ardagh
Arjo
Art Review
Baker Hughes
Bracco
BMI Group
Carlsberg
Cphbusiness
Dansk Industri
DBU
DCC Energi
Danmarks Naturfredningsforening
Demant
Dinesen
ECCO
Efterskolerne
Falck
GE – General Electric
Henkel Group
Hartmanns
HOFOR
Holmegaard
Hudson Nordic
IKEA
Kay Bojesen
Kongehuset
LM Windpower
Lundbeck
Lilly
McKinsey
META
Mr Green
Nordea
Novo Nordisk
Novozymes
Nike
Punktum.dk
Roche
Rosendahl
SAP
VIA University College
Weibel Scientific
Wonderful Copenhagen
Woolworths
Ørsted / DONG
🌈 How I got here
⚔️ BATTLE GROUNDS
CREATIVE LEAD
Kompas Kommunikation
October 2024 - ongoing
FREELANCE ASSOCIATE CREATIVE DIRECTOR/LEAD
Checkmate Digital Agency
March 2024 - October 2024
TEACHING AT KEA
Digital Campaigns
February 2024
DESIGN LEAD
PEYTZ - Part of iO
June 2022 - October 2023
SENIOR DESIGNER & ART DIRECTOR
FRANKLY A/S
August 2015 - June 2022
SENIOR INTERACTIVE ART DIRECTOR
VERTIC A/S
October 2012 - July 2015
SENIOR DESIGNER
MAKE
August 2009 - October 2012
SENIOR ART DIRECTOR
Art Review / London
2009
SENIOR DESIGNER & ART DIRECTOR /
STUDIO MANAGER
POPCORN DESIGN / LONDON
May 2007 - April 2009
GRAPHIC DESIGNER – FREELANCE
January 2006 - May 2007
SENIOR DESIGNER
BYSTED A/S
August 2002 - March 2006
ART DIRECTOR
HEIMBURGER REKLAMEBUREAU A/S
January 1995 - January 1997
GRAPHIC DESIGNER
Studio Goodwin Sturges, Boston
ART DIRECTOR
Agency AB, Stockholm
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✏️ TRAINING GROUNDS
DANMARKS DESIGNSKOLE
1997 - 2002
Master of Fine Arts (MFA) in Visual Communication and digital design
RISD – Rhode Island School of Design
2001 · Digital Design + Illustration
SEMINARIET FOR FORMGIVNING
1993 - 1996 · Graphic Design (BA)
🏆 Awards
It’s nice to get noticed! 🙋🏼♂️
dotCOMM Awards – Honoring Excellence in Web Creativity – Gold Award for www.bracco.com – Unlocking the Invisible
AWWWARDS Honorable Mention – Hudson Nordic website
AWWWARDS Honorable Mention – Meta Open Loop
Rebrand 100 – Distinction Award – Rebrand 2020 Winner – Rebrand of Demant A/S
Rebrand 100 – Distinction Award – Rebrand 2020 Winner – Concept Brand Video for Demant A/S
AVA Digital Awards – GE Oil & Gas Tech Talks website: Honorable Mention
AVA Digital Awards – Novozymes.com – Corporate website: Platinum Award
German Design Award – Special Mention for Kay Bojesen rebrand
Rebrand 100 – Distinction Award – Rebrand Winner – Kay Bojesen visual identity
IAA Award – Best public campaign for Dementia awareness