The main purpose of this 360º rebrand was to bring the brand universe, the website in a sense of “here and now”. The rebrand included a new narrative, a new website and a revitalisation of their CVI, including logo, typography, colours – and a brand new playful universe; “Squarrows”.

The Squarrow illustration universe is playful, colourful and very much Not how business academies usually look or express themselves. The colourful shapes are created by combining the logo square with an arrow shape – hence the name “Squarrow” – a new, unique and vibrant identity beacon for Cphbusiness.

A new narrative was created under the headline “I levende forandring” – Living the Change. The conceptual and strategic thinking behind this statement is based on that society today is always moving and changing – and as a student at Cphbusiness you are trained to mitigate this and use it as an advantage.

I worked with internationally renowned photographer Niclas Jessen to create a natural and modern photo style, focusing on the student and student life, both as a “fly on the wall” illustrating the day to day life on campus, and also illustrating the future, hopes and dreams; called “Aspirationals”. We were using students and faculty for keeping it real, relatable and rights/cost efficient 🤙🏼

A cutting edge solution for a cutting edge business academy.

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💼 The client
✏ Cphbusiness

💼 Photography
✏ Niclas Jessen

🙋🏼‍♂️ Agency info
✏ This project was done at Peytz – part of iO