I did a visual identity update as well UX/Design for the new Novozymes corporate website. The site includes many refreshing takes on conventional corporate website norms. And the website was just so … incredible boring 🥱😄

Our core concept was titled “Never in the middle” because we wanted to fight the conventional “crop field in sunset” approach, many companies base their visual communication on. We wanted to be either Micro or Macro – either showing enzymes on a molecular level – or zoom out to the bigger picture; to show the larger purpose of what Novozymes are doing.

We achieved this through client workshops, trial and error, storytelling, extensive ux work and a healthy disrespect for convention.

––––––

🥇 Recognition
✏ AVA Digital Awards – Platinum winner

💼 The client
✏ Novozymes

🙋🏼‍♂️ Agency info
✏ This project was done at Frankly