A complete redesign of the visual identity of Kompas Kommunikation – and a fundamental shift of the narrative of the healthcare focused agency.

Going from traditional, regulated healthcare communication to a bold, more daring approach where creativity comes first. The new Kompas payoff – “creative+compliant” is best explained this way:

Creative is our premise. Creativity comes first: it is our core competence and the open, positive starting point for every idea we develop. Compliant is our core knowledge and the conditions we work within. Compliance reaches far beyond healthcare, and we chose the word deliberately. It describes what we master, not what holds us back.

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